AI Growth Infrastructure for law firms

Win more work, bill more of it, and hire for none of it.

Your ceiling is not a hiring problem. It is an infrastructure problem.

The inquiry that arrived at ten past six on a Friday. The follow-up nobody remembered. The hours your lawyers spend on work no client pays for. The time on a file that never reached an invoice.

We build the infrastructure that closes all four, wired into the systems you already run, deployed into your firm and owned by you. AI-native in 90 days.

Ten questions below, most of them one tap, and you will know which of the three levels fits your firm.

Destination · step 1 of 10

About two minutes. Most of it is one tap. No obligation, and you will get a straight answer either way.

The problem

Firms do not lose value evenly. They lose it at four points, in this order.

First

The front door

An inquiry arrives at ten past six on a Friday, or while everyone is in court, and it waits. You paid to attract that inquiry. Whether you capture it depends on who happened to be at a desk.

Second

The gap before instruction

Somebody meant to follow up. The ones that get chased are the ones somebody remembered, and nobody can tell you how many did not.

Third

Everything after that

Opening the matter, chasing documents, writing the same update for the fourth time, re-typing what already exists in another system. None of it is legal work, and all of it is done by people you hire to do legal work.

Fourth

The bill that never went out

Time recorded late or not at all, work in progress nobody is watching, an invoice raised a month after the work. The firm earned it. Whether it collects it is a separate question.

A worked example

One matter, from the inquiry to the money.

We have not written a case study about a client we have not had. This is an illustration of the same matter passing through a firm twice, using the moments a firm can actually measure. It is the four loss points above, in order.

The five layers in order: capture, convert, operate, revenue, intelligence. Capture goes live at day 30, convert at day 60, operate at day 90. Revenue and intelligence sit on the firm-wide build. Everything is deployed in your environment and owned by you.
The order a firm loses value, and the order it gets built back. The first three are the 90 days. Revenue and intelligence sit on top of them, on the firm-wide build.
The way it goes today
  1. Friday 18:10 · the front doorThe inquiry arrives on the website form. Everyone has gone home. It waits the weekend.
  2. Monday 14:15First reply goes out. You are the third of the three firms they contacted to respond.
  3. Week 2 · the gap before instructionThey instruct anyway. Two others in the same week went quiet and nobody could tell you how many.
  4. Week 2 · everything after thatThe matter is opened by re-typing the details they already gave at intake. Forty minutes.
  5. Weeks 3 to 8Four client updates written from scratch, each one a lawyer reading the file to remember what happened.
  6. Week 9 · the bill that never went outTime reconstructed on a Friday afternoon from memory. The bill is raised a month after the work.
  7. Where it endsWon, but slowly, and nobody in the firm can tell you what the matter cost to run or how many like it were lost at the door.
The way it goes after the build
  1. Friday 18:10 · captureAnswered within the minute. Qualified against the firm's own criteria, conflict pre-check run, routed to a named owner.
  2. Monday 09:00That lawyer opens a prepared summary rather than a forwarded email, and decides.
  3. Same week · convertFollow-up runs without anyone remembering. The engagement pack is drafted from the firm's own precedents for the lawyer to approve and send.
  4. On instruction · operateThe matter opens in the case management system from the data captured at intake. Nothing is re-typed.
  5. ThroughoutClient updates drafted from what actually happened on the file. The lawyer reads, edits, sends.
  6. On completion · revenueTime captured at the point of work. The bill is drafted in the firm's own narrative style the week the work finishes.
  7. Where it endsThe same matter, won sooner and billed sooner, with a record of who decided what and when, and a number for how many inquiries arrived and what became of each one.
Why it gets used

Every step on the right runs inside the case management system and the email your firm already opens each morning. Nobody has to remember to open a new tool. That is the difference between something that sits beside your process and something that sits inside it, and it is why one gets adopted and the other quietly dies.

Every step above is prepared for a named human to approve. How you would know it worked in your firm: the measurements taken in week one, re-run identically at day 90, including anything that did not work.

What gets built

What stops happening in your firm, and what gets built to stop it.

Capture, convert and operate are the core, and they are where most firms stop. Revenue and intelligence sit on top of them, and only make sense once the three underneath are actually running. Under each layer is what stops happening in your firm.

Layer one · Capture

No inquiry waits for Monday

Every inquiry answered, qualified and routed, whoever is in and whatever the hour.

  • Nobody finds out on Monday that an inquiry arrived on Friday evening.
  • Nobody asks reception whether that caller was ever rung back.
  • No lawyer spends twenty minutes on an inquiry the firm was never going to take.
Layer two · Convert

Nothing goes quiet because somebody was in court

Follow-up, booking, preparation and client communication that do not depend on anyone remembering.

  • No inquiry goes quiet because the person who owned it was in court.
  • Nobody walks into a consultation reading the file in the waiting room.
  • No client care letter waits three days for someone to find the right precedent.
Layer three · Operate

Your lawyers stop doing work no client pays for

Matter opening, documents, client updates and the administrative load, off your lawyers.

  • Nobody re-types the client's details that were already typed at intake.
  • Nobody writes the same update for the fourth time this month.
  • No document sits in an inbox because filing it properly takes ten minutes.
Layer four · Revenue Firm-wide build

You bill what you have already earned

Time recording, work in progress, billing and payment follow-up, so the firm bills what it has already earned instead of writing it off.

  • Nobody reconstructs Tuesday's time on Friday afternoon.
  • No matter reaches ninety days unbilled without somebody being told.
  • No invoice goes unchased because chasing it is nobody's job.
Layer five · Intelligence Firm-wide build

You stop running the firm on impressions

Where the work actually goes, where the bottlenecks are and what capacity you really have, from your own data rather than a partner's impression.

  • You stop asking three people to find out where a matter actually is.
  • You stop guessing which work types make money and which quietly do not.
  • You stop deciding whether to hire on a feeling about how busy everyone looks.
✓
Wired into the systems you already run
Your case management system, email and document store.
✓
A record of what happened and who decided it
A by-product of the work, not assembled afterwards.
✓
Your people trained, and written procedures
So it survives a staff change.
✓
Deployed in your own environment
Your cloud, your accounts, source handed over.
✓
90 days of our attention, not a handover
Included in every build. Nothing to pay at day 90.
✓
No inflated value totals
You hear the number on the call. Judge it against your own.
What it is costing you

Work it out on your own numbers, not ours.

We will not quote you an industry statistic. Take one task your team repeats every week and price it. The figures below are an example until you change them.

That one task, over a working year
34,560
4 hours a week × 180 × 48 weeks. Your figures, not our claim.

Then a second one, which has no arithmetic in it. Count last month's inquiries, and estimate how many did not get a reply within the hour. Multiply by your average matter value. That is the number sitting at your front door, and most firms have never worked it out.

How 90 days is possible

Each layer goes live before the next is built.

Not a build followed by a handover. You feel the first change inside the first month rather than waiting for one moment at the end.

Week 1

Diagnostic

We interview the people doing the work, not only you. We watch the work happen. We measure what it costs you today, and the week ends with what is being built agreed and signed off.

Day 30

Capture live

The front door is running. Inquiries answered, qualified and routed without anyone at a desk.

Day 60

Convert live

Follow-up and booking running, while capture is already in real use and being tuned on what your people actually do.

Day 90

Operate live, and the review

We re-run the week one measurements and hand you a written review against them, including anything that did not work.

That is the core rhythm. On a single-workflow build the same phasing applies to that one workflow. On the firm-wide build, revenue and intelligence are phased on top of the core three and the day-90 review covers all of it.

Three ways to do it

You choose how much of the firm this covers. We work out where it is costing you most.

Proof
One workflow
Fixed fee, one-time
Usually 1 to 8 lawyers

One workflow, the one costing you most, in whichever layer it turns out to sit. Made AI-native and permanently so. Not a trial and not a pilot.

PracticeMost firms
Core growth infrastructure
Fixed fee, one-time
Usually 9 to 25 lawyers

The first three layers built and connected as one system, wired into what you already run. The core growth infrastructure.

Partner
Firm-wide infrastructure
Fixed fee, one-time
Usually 26 to 50 lawyers

All five layers, so revenue and management intelligence come too, with the governance and firm-wide adoption programme a rollout that size needs.

Size is the usual guide, not a rule. A smaller firm that wants the whole thing buys the larger build, and we work that out on the call. Every level includes the 90 days. One price list, no discounts and no negotiated rates, and you will hear the number on the call rather than guess at it from a page. If it is wrong for your firm, we change the scope rather than the price.

Where the risk actually sits

We will not guarantee you a revenue figure. Here is what we will do instead.

The price cannot move

Fixed fee, fixed dates, agreed before anything starts. Anything outside the agreed scope is quoted and accepted by you before it is done. Nothing is added to your bill silently.

If week one says we are building the wrong thing, we build the right thing

You are buying a scope of change, not one named workflow. If the diagnostic shows the thing we discussed is not the thing costing you most, we swap it. The fee and the dates do not move.

You are judged on your own numbers, and so are we

We measure where you are before anything is built, and measure the same things the same way at day 90. You get your own before and after, including what did not work.

And you own it

The build is paid once. It is deployed in your environment, on your accounts, with the source and documentation handed to you. No licence, no monthly bill to us, and no vendor who can raise your price next year or switch you off.

Fit

This is not for every firm, and saying so saves us both an afternoon.

Read on if

  • You are an independent firm, roughly 1 to 50 lawyers
  • The person who runs the firm can decide without a committee
  • Demand is not your problem. What happens to it after it arrives is
  • Something specific went wrong recently that you keep thinking about

Do not bother if

  • You have an internal IT or innovation function. You do not need us
  • Two of your partners would describe the same process differently. There is nothing settled enough to build on yet
  • You want professional judgment automated. That is the line we will not cross
  • Nothing has forced the issue. It will not get the attention it needs
On proof

We will not show you another firm's system.

And we will not write a case study about a client we have not had. What we will do instead is make the work checkable, in two documents that are both about your firm rather than someone else's.

At the end of week one

A written analysis of how your practice actually works and what it costs you today, before a line of code is written. You sign off what gets built.

At day 90

The same standard turned back on us: a review measured against the numbers we took at the start, including anything that did not work.

What we will not do

The list keeps getting longer, and that is deliberate.

Straight answers

Questions we get asked.

How can you quote a price before you know what you are building?

Because you are not buying a particular workflow, you are buying how much of the firm this covers: a defined set of the five layers, connected, with your systems wired in. The diagnostic week decides which workflows inside them. If the thing we discussed turns out to be the wrong one, we build the right one and the fee and the dates stay exactly where they are.

You want the whole fee up front?

For the two smaller levels, yes, and we will tell you why rather than dress it up. We run very few engagements at once and each one is a reserved block of the calendar. If we start before payment clears, a firm that changes its mind costs a month that cannot be recovered, and the firms that did pay are the ones who suffer for it. On the largest build we split it, half on signature and half when the first layer goes live at day 30.

What if something happens to you?

Everything is deployed in your cloud, in your accounts, with your credentials, and you hold the source, the documentation and the handover pack. Any competent developer can maintain it, with or without us. That is the practical difference between owning and renting.

Why not just buy a legal tech product?

Buy one where a product fits, and we will tell you when one does. Products are built for the average firm and your process is not average, which is why your staff are working around the last three tools you bought. The difference here is that the infrastructure is built to how your firm works and you own it afterwards.

What do I tell my insurer, or the regulator?

The right question, and most firms have not asked it. Every output is prepared for professional review, a named human signs anything requiring a decision, and the record shows who decided what and when. On the firm-wide build, the written answer to that question is one of the things we hand over.

Can you do it cheaper?

No. One price list, no discounts, no negotiated rates. A firm that got the price down would be a firm we had to take shortcuts on, and shortcuts in a regulated build become your problem. What we can change is the scope. If the level we discussed is the wrong size for you, we should be talking about the smaller one and doing one thing properly.

Do we have to take the 90 days? Just build it and go.

We would rather not, and you should want us not to. These programmes fail in week four, not week one. Something small gets in the way, one person goes back to the old method, and a month later it is a thing you paid for that nobody opens. We are staying until the thing you bought has actually happened.

Book a call

You have read the whole thing. Seven answers and a calendar.

No obligation, and you will get a straight answer either way.